Roni Reports…

NBA High Heels, For Fans or Groupies?

NBA merchandise just got a little more stylish with the introduction of NBA themed high heels.

The NBA has teamed with an Orlando, FL company, Herstar, to bring female fans their favorite teams in heel form. CEO of Herstar, Holly Joffrion, has said:

“We look forward to offering sports fans a high-end line of fashionable heels. We understand how much women love their shoes and recognize that going to an NBA game can be an event beyond the hardwood. We’re able to combine the love of basketball and footwear together, allowing female fans another way to display their passion for the game.”

The footwear was initially waiting on licensing, so if you’re looking to get a pair ASAP, don’t count on it. They have 100’s of orders currently on backorder.

All 30 teams are onboard to give female fashionistas what they want. They can choose between the $249.99 6 in. Swarovski crystal covered pair, or the micro-suede pump with a four-inch heel that sells for $99.99. Herstar will also customize shorter pairs for those who can’t manage the 4 in. heel.

But are these shoes for diehard fans or ladies looking to score with an NBA MVP? That’s up for debate. There’s evidence to say female fans want them and Vicky Picca, the NBA’s senior vice president of licensing and business affairs has said:

“Our female business has tripled over the last five years and what our fans were saying is that they no longer wanted a pink version of a male product,” said Picca. “This appeals to our savvy female consumer.”

Women simply don’t want the “feminine” version of the merchandise anymore. You know the pink jerseys? On the other hand, there are sites dedicated to tracking down athletes for courtship (no pun intended). So these shoes could just be sparkly bait for “fans” to snag a player. The mentality being that they’re not only a beautiful girl in sexy footwear, they’re in sexy footwear that showcases support for their team.

If you’re a fan, you should be at the games with the intention to watch the game, not to walk a runway. But one can see the want for fan footwear outside of the game. Who doesn’t want to go out and show their support in club wear? They can’t wear Nike’s with a micro mini and still look as hot as they want, can they?

In the end, the shoes are probably for both fans and fangirls looking to score. The only difference is a real fan probably won’t wear these to the games because they’re there for the sport, not the hook up.


About sunnymenagerie

Socially awkward in most situations most 25 years olds would call easy, that’s me. TV is my soul mate, Music is my mistress and writing is my best friend. Without those three things, I’d be in an insane asylum calling myself Rosa Parks, refusing to sit in the back of the so called bus. I know more about pop culture and celebrities than I do about my family history, and I’d like to keep it that way. Words I live by: We´re all tiny books in one big compilation called life. Some of us will wait for what seems like forever for our climactic part to come. Others will have a romance novel their entire life. Or maybe one filled with just adventure. Or one that is a poetic tragedy. Then, there are those that will have best sellers. You know, the ones that everyone wants to read and base their versions on? Don´t forget the little paperbacks sold at the carwash that only a select few will ever lay eyes on. We´re all born with the power to either take what was written for us or choose our own adventures.

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This entry was posted on June 14, 2012 by in Fashion and Lifestyle, Kendra's Stories, Sports News and tagged , , .

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