Six days ago, David Fincher’s remake of Niels Arden Oplev’s Swedish film “The Girl with the Dragon Tattoo” was released on DVD. This American remake came to be only 2 years after the original. This is probably due to the huge popularity of the Steig Larsson novels, and the general American population’s aversion to being forced to read subtitles while watching a movie.
The American version is good…but not as good as its Swedish predecessor. The story follows a journalist as he tries to solve a forty year old missing persons case. Helping him is a tattooed, rude, crude, computer hacker/journalist that has dealt with a lot of horrific things in her life.
The reason the Swedish film is better is because it focuses more on Lisbeth Salander (the girl with the dragon tattoo… among other tattoos) whereas the American version focuses more on Mikael Blomkvist (the journalist). Apart from the obvious reason as to why Lisbeth should be the focus (the title), her pinky finger is more of a compelling character than Mikael. Nevertheless, the American version is still a good film. It is shot beautifully and is incredibly well-acted. David Fincher can certainly tell a story!
One of the more interesting things about this DVD release, though, is that the DVD looks like a bootleg copy! It appears to be a Sony CD-R, with the title scribbled on the cover with a sharpie. It is clearly alluding to the girl with the dragon tattoo being a computer hacker, but it also makes for an extremely interesting marketing ploy…
It’s not the first time a company has done this, though. The 2006 film “Borat” had a similar looking DVD. Whether this kind of marketing ploy will aid in sales, I’m not sure…but it definitely has made things more difficult for Redbox. They have included a “Note to renters” saying that “the handwritten look on the disc of this movie is legitimate and is intended to look like a burned DVD.”
NOLAN’S NOTE TO RENTERS: The brutal violence contained in this disc is legitimately disturbing and is not intended for the faint of heart.